Blog - Octane Marketing

Google Adwords: 3 Truths, 3 Trends and 3 Takeaways

For the last 20 years, I have been working with auto retailers in all 3 tiers of automotive marketing – OEM, Regional Ad Association and Retail. I have seen dealer ad budgets change dramatically, watching the shift of traditional spend change...

Facebook to Discontinue Marketplace Listings for Dealers

What's Old is New Again

GA4 - What Is It, Why Does It Matter, & What Do I Do Next?

What we’ve seen so far; advertising and iOS ATT enforcement on Facebook

Apple's iOS14 Privacy Prompt & How it Will Impact Automotive Advertising on Facebook

Google Adwords: 3 Truths, 3 Trends and 3 Takeaways

Paid search and display ads had a baby, and they named it Google Gallery Ads for Search

Why car dealerships need to advertise with CTV over cable

Three things from Google Marketing Live 2019 that every auto dealer needs to know

Why and how to sell more off-brand used vehicles

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Octane Marine

Octane Powersports

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Direct Mail

Google Adwords: 3 Truths, 3 Trends and 3 Takeaways

Facebook to Discontinue Marketplace Listings for Dealers

What's Old is New Again

GA4 - What Is It, Why Does It Matter, & What Do I Do Next?

What we’ve seen so far; advertising and iOS ATT enforcement on Facebook

Apple's iOS14 Privacy Prompt & How it Will Impact Automotive Advertising on Facebook

Google Adwords: 3 Truths, 3 Trends and 3 Takeaways

Paid search and display ads had a baby, and they named it Google Gallery Ads for Search

Why car dealerships need to advertise with CTV over cable

Three things from Google Marketing Live 2019 that every auto dealer needs to know

Why and how to sell more off-brand used vehicles