The Octane Team

Like any great service company our foundation is our team of automotive pros.

Octane’s leadership team has 45 years retail automotive experience, 30 years working for many different OEM’s and 50 plus years working for automotive agencies. This allows for us to have a deep understanding of our clients’ needs and goals.

  • Adam StoneCEO/Co-founder
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    Adam Stone


    Adam Stone is an entrepreneur, marketer, public speaker, and C-level automotive executive with over 16 years of industry experience split between OEM, agency, and retail. After a highly successful 11-year career at Toyota Motor Sales, USA, Adam cut his teeth in marketing working for the award-winning automotive marketing firm. From there, Adam was hand picked by Matt McGovern to build an in-house agency at Prime Motor Group where he helped Prime become one of the fastest growing, privately held, retail automotive groups in the country. Currently, Adam is the CEO and co-founder of Octane Marketing, serving dealers and dealer groups all over the United States.

  • Roger CobbCSO/Co-founder
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    Roger Cobb


    Roger Cobb is an entrepreneur, designer, and marketer with the majority of his career spent working in the automotive vertical. Right out of college Roger was introduced to automotive marketing working in a fast-paced and award-winning automotive marketing firm and worked his way up through the ranks quickly as a designer and process champion. After a short hiatus from automotive marketing  Roger was asked by Adam Stone to join him at Prime Motor Group and help develop an in-house marketing agency that would serve the group’s over 23 stores and 25 plus brands. The internal marketing agency at Prime would help propel Prime Motor Group to one of the nation’s fastest-growing, privately held automotive groups. Roger’s educational background in design thinking and research and his professional experience in automotive gives him a unique viewpoint and drives his results-driven, data-informed, approach to creative problems and marketing. Currently, Roger is the CSO and co-founder of Octane Marketing.

  • Dustan TurnerCOO/Co-founder
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    Dustan Turner


    Dustan Turner is a digital marketing enthusiast, meticulous operator, and automotive director with over 10 years of industry experience split between dealership retail and marketing. After college, Dustan returned to Maine where he found himself engrossed in the world of car sales. After quickly establishing himself, Dustan took on retail management roles including Internet Sales Manager, BDC Director, Sales Manager and eventually becoming the first Marketing Manager for the Prime Motor Group. Working with Adam Stone and Roger Cobb, the three would help propel Prime Motor Group to one of the nation’s fastest-growing, privately held automotive groups. Dustan’s first-hand retail auto and automotive marketing experience gives him the perspective to help Dealers of all sizes define and execute the best marketing plans without losing focus on what they do best. Currently, Dustan is the COO and Co-founder of Octane Marketing, serving dealers and dealer groups all over the United States.

  • Mike ClemenSVP of Client Success
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    Mike Clemen

    SVP of Client Success

    Mike Clemen brings over 20-years of Retail, OEM and Agency experience to the leadership team at Octane Marketing. Mike’s love for the car business started early in life while working at a Chevy Dealership. After graduating from Arizona State University with honors, Mike began his career at Toyota Motor Sales where he found his passion for automotive advertising during his time launching both the Scion and Tundra brands in the Cincinnati Region. After 12 years with Toyota, Mike joined an award-winning automotive ad agency as Regional Vice President. After several successful years on the Agency side of the business, Mike was recruited to be the Assistant Zone Manager for American Honda Motors in Southern California, before joining Octane Marketing in May 2016.

  • Tim SchmidtSVP of Marine, RV, Powersports
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    Tim Schmidt

    SVP of Marine, RV, Powersports

    Tim Schmidt brings nearly a decade of digital marketing experience to the table working with marine, power sports, RV, automotive, CPG, and political clients. Before joining Octane in 2016, Tim spent a handful of years building award-winning digital strategies at automotive marketing agencies Tier10 & Team Velocity. Most recently, Tim worked for TubeMogul (since acquired by Adobe) calling on fortune 500 brands and presidential candidates. Tim is a proud father, husband, and avid outdoorsman.

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