Case Study

Burleson Nissan takes their marketing to the next level with Octane Marketing

General Manager Justin Crain and his team are always in growth mode. Totally committed to continuous improvement, Crain hired Octane Marketing to deliver their proven multi-channel integrated strategy to take Burleson Nissan to the next level.

GOALS

  • Implement a consistent, multi-channel digital marketing strategy
  • Increase internet leads
  • Increase dealership website traffic
  • Increase trade-in opportunities
  • Increase online service appointments

We were at the point in our growth that we needed a team we could trust to guide us in spending our marketing dollars efficiently and also execute at a high level. The team at Octane has been a true partner and delivered on their promise to us.

STRATEGY

  • Implement Octane Marketing’s proven, fully integrated, multi-channel Strategy across search (SEM), direct mail, email, retargeting, video, display, social media, reputation management and on their website
  • Focus on making current customer base larger and more frequent

YEAR OVER YEAR RESULTS (2017 over 2016)

  • Dealership website visits increased 56%
  • Dealership website leads increased 16%
  • Dealership website VDPs increased 9%
  • Dealership website online service appointments increased 102%
  •  Dealership trade-in page views increased 71%

CONCLUSION

BURLESON NISSAN SAW A 58% INCREASE IN NET PROFIT IN 2017 OVER 2016

Burleson Nissan set out to add to their dealership’s continued growth in 2017 and with the help of Octane Marketing took their performance to the next level. Dealership new vehicle sales saw an increase of 11%, used vehicle sales an increase of 9% and service saw an increase of 15% in gross profit. Additionally, Burleson Nissan saw a 58% increase in net profit in 2017 over 2016.

About Octane Marketing

Octane Marketing is a full-service marketing agency that delivers Integrated Marketing Strategies, and technology products that help retail automotive dealerships sell and service more vehicles with their products like VinFuel and Nitro.

Dealers have lots of choices when it comes to marketing partners. Octane has been chosen by some of the best because they not only know marketing, but they also know automotive. Like any great service company, Octane’s foundation is their team of automotive professionals. Combined the leadership team has hundreds of years of experience working in retail automotive, many different OEMs, and for automotive agencies. This allows for Octane to have a deep understanding of their clients’ needs and goals. Octane Marketing’s recommendations come from real life experience and data.