Video is the fastest, most compelling and easiest way for people to consume content on the web and before they can enjoy the video content they desire they are also seeing targeted Online Video Ads.
COST
Online Video Costs Far Less Than TV
CPMs for online video are a fraction of what they are for a TV or cable media buy. The disparity can be even greater in large, competitive media markets.
- Substantially lower CPMs than TV.
- Make your marketing budget more efficient.

“A minute of video is worth 1.8 million words.”James McQuivey, Vice President & Principal Analyst, Forrester Research. |
TARGETING
Online Video Is More Targeted Than TV
Because Octane has partnered with Oracle Data Cloud you can target every visitor to your website and the most relevant prospects identified through owner, shopper, credit score, and credit card transaction data.

MeasurabilityOnline Video Is More Measurable Than TVUnlike TV ads, we can not only measure the clicks to your website from the ads, but we can also measure the people that saw the ad, DID NOT click on it, and still ended up on your site within the next 30 days. |
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